Drip campaign
A drip campaign releases content on a steady cadence over time rather than all at once, so a sequence reaches your audience gradually. It is common for onboarding sequences, course lessons, or sustained promotions. With Autogram you can schedule a series of posts to drip out automatically on the timing you define.
Calendar dates versus per-reader offsets
Drip sequences come in two shapes. One is pinned to calendar dates, so every reader sees the same post on the same day; the other starts from the moment each person joins, delivering day one, day three, day seven. A broadcast channel only supports the first, because everyone shares one feed. That constraint makes a channel drip a published series rather than a personal journey.
Choosing the interval
The gap between instalments is the main lever, and it is usually set too tight. A sequence that arrives faster than readers can act on it gets skimmed and then muted, while one spread too thin loses the thread between parts. Anchoring the interval to how long the reader needs to use the previous piece works better than picking a round number.
Where a drip meets the regular schedule
A drip rarely runs on an empty channel. Its instalments land among your regular posts, so a five-part series on a channel already publishing daily doubles that week’s volume without anyone deciding to. Planning the sequence against the existing calendar, rather than in isolation, is what stops a well-designed campaign from reading as a sudden burst of noise.
Related features
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