CPM, cost per mille, is the price an advertiser pays for one thousand views of a sponsored post, and it is the standard way Telegram channel owners price advertising space. Autogram's advertisement tracking lets you record a sold or bought placement, its agreed price, and the post it is linked to, then compares that price against the views the post actually received. A channel with a clear CPM history has an easier time setting rates for the next advertiser, because the number is backed by real delivered views instead of a guess.
CPM divides the total price of a placement by the number of views it received, then multiplies by one thousand: price ÷ views × 1000. A post that sold for $50 and reached 10,000 views has an effective CPM of $5. Because views keep growing after a post ships, the same placement's CPM keeps falling for as long as Autogram continues to track its statistics.
A channel owner records a placement as sold when another party pays to advertise on their channel, and as bought when they pay to advertise on someone else's. Both use the same price-and-views record, so a channel running its own cross-promotion campaigns can compare what it pays out against what it charges, on one consistent metric.
An advertisement's CPM is only as accurate as the view count behind it, so Autogram links each advertisement record to the actual post it ran as, rather than tracking price in isolation. Editing the linked post's schedule or content keeps the advertisement record in sync, and the view count that feeds the CPM calculation comes directly from that one post rather than a separately entered estimate.
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