An AI instruction is a saved prompt template that tells Autogram how to generate content for a specific channel — defining the tone, target audience, content format, language, and any domain-specific rules the AI must follow. Instructions are attached to automation tasks and reused across runs, so the generated output stays consistent with the channel's voice without requiring manual prompting each time. Autogram supports multiple instruction categories including general writing, hashtag generation, image prompts, and content rewrites.
The instructions that hold up are specific about constraints and quiet about everything else. Naming the audience, the length, the structure, and the two or three things to never do gives the model firm edges; piling on adjectives mostly adds noise. Negative rules are especially load-bearing, because they are what stop a model from reaching for the emoji-heavy, exclamation-laden register it defaults to.
Two kinds of guidance get confused. One is standing — who you write for, how you sound, what you never say — and belongs in the saved instruction. The other changes each run, such as the subject of a particular post. Mixing them means editing your permanent rules every time the topic moves, and the rules degrade a little with each pass.
A saved instruction is easy to write once and then never look at again, which is how channels end up producing output nobody would approve if asked fresh. The practical habit is to reread the instruction whenever the results start feeling off, rather than editing individual drafts around it. Fixing outputs one at a time treats the symptom and leaves the cause running.
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