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Articles on measuring a Telegram channel: which metrics to read, how to compare engagement rate with views, when to post, how to test two versions of a post and how to attribute earnings to the source of a subscriber. Autogram includes basic analytics on the Free plan, standard analytics on paid plans and advanced analytics on Pro and Business. Treat the benchmarks and time windows as a starting point and check them against your own channel. The articles explain how to measure. They do not promise more views, reactions or subscribers.

Telegram Channel ROI Tracking: What Your Posts Actually Earn
AnalyticsAlso available in: EN · RU · UK

Telegram Channel ROI Tracking: What Your Posts Actually Earn

UTM tags don't work on Telegram — the Bot API drops invite-link data for most public-channel joins. Here's the per-source invite-link method that actually attributes revenue to posts.

Jul 22, 20268 min read135 views
How to A/B Test Your Telegram Channel Posts
AnalyticsAlso available in: EN · RU · UK

How to A/B Test Your Telegram Channel Posts

You can't split-test a single Telegram channel the way you split an email list. Here's the controlled sequential method that actually works — and how to read the result.

Jun 2, 20267 min read116 views
Telegram Engagement Rate vs Views: Which Metric Wins
AnalyticsAlso available in: EN · RU · UK

Telegram Engagement Rate vs Views: Which Metric Wins

Raw views and subscriber counts are vanity metrics on Telegram. Engagement rate — reactions, comments, and forwards over reach — is the number advertisers actually pay for.

May 29, 20266 min read132 views