Autogram for E-commerce Product Drops

Who it's for

Online stores and brands that use Telegram to announce launches, restocks and limited drops to a waiting audience. It fits a small team that runs one or several channels, such as a main store channel and a channel per region or language, and cannot have a person online at every launch.

The challenge

A drop only works if the announcement goes out at the planned moment, and being online to press publish during every launch is not realistic. Posting the same announcement in several channels by hand is slow and invites mistakes, such as a wrong price in one channel or a missed channel. A rushed post with a typo or a missing link costs more on launch day than on any other day. Between launches the channel still needs regular posts, or the audience forgets it.

How Autogram helps

1
Schedule a launch post for a date and time you choose. A background check runs every minute, so the post goes out at the planned minute, in the timezone you set on the schedule. Smart scheduling
2
Prepare the announcement days before the drop and keep it as a draft or a scheduled post. You can edit the text, the caption or the media of a published post, and, for a text post, unpublish it back to a draft if a detail changes. Smart scheduling
3
Connect more than one channel and run them from one dashboard. Each channel keeps its own schedule, instructions and settings, so a regional channel can have its own wording and its own launch time. Several channels, one account
4
Import a prepared list of posts from a CSV file, as drafts or as scheduled posts, instead of entering a whole launch calendar one post at a time. Several channels, one account
5
Ask the AI for a first draft of a teaser, a launch post or a restock notice, using instructions that hold your brand voice. Check every price, size and link yourself before the post goes live. AI content generation
6
Score a draft while you write it. The score covers readability, engagement potential, brand voice and length, and rewrite suggestions show what to change. A minimum score flags a published post that falls below it; it does not hold the post back, so read the score before the launch, not after. Content quality scoring

Set it up

1Connect each channel and add the Autogram bot as an administrator that can post messages.
2Write one set of AI instructions that describes your brand voice, and use it for the teaser and launch posts.
3Draft the launch announcement. Check the price, the sizes, the link and the photo, then score the draft and apply a rewrite if one is better.
4Schedule the post for the exact drop date and time. Set the timezone of your audience on the schedule.
5For several channels, repeat the schedule in each one and adjust the wording and the time where the audience differs.
6Look at the queue the day before the drop. After the launch, check that every post published and edit any detail that changed.

Details worth knowing

Several channels, separate settings

Each channel keeps its own schedule, AI instructions and posting mode. Nothing is shared by default, so a change in one channel does not change another. One automation can generate a post once and deliver it to several channels, each on its own schedule. If a delivery fails in one channel, the others still receive theirs.

Import a launch calendar

Upload a CSV file of up to 100 rows to create drafts or scheduled posts in one step. The import is all or nothing: if one row is invalid, no post is created and the result lists the rows that failed. Imported posts count toward your plan’s monthly post limit.

Facts stay your job

The AI writes the words and does not know your price list. Check every price, size, stock figure and link yourself. A quality score covers readability, engagement potential, brand voice and length. It does not check facts.

Frequently asked questions

Yes. You can edit the text, the caption or the media of a published post. For a text post, you can also unpublish it back to a draft.

No. A minimum score flags a post after it publishes. Autogram never delays or blocks a send because of a score, so read the score before the launch.

Yes. Connect the channels and give each its own schedule. Each schedule has its own timezone and times, so a regional channel can launch at its local time. The number of channels depends on the plan: one on the free plan, and unlimited on the Business plan.

Every plan can post and schedule by hand within its limits, and a scheduled post still publishes when a trial ends. Automations need a paid plan. Plan limits cover channels and monthly posts.