Autogram for Media Publishers

Who it's for

Media publishers and content brands distributing a steady stream of articles or shows across one or more Telegram channels.

The challenge

Publishing at scale means feeding many channels from the same catalog without letting any of them go stale — and doing it by hand doesn’t scale. Ads add a second job: someone must keep the prices, contacts and results of every placement in one place.

How Autogram helps

1
Feed your channels from RSS or Atom with automations. Each run takes the newest entry that the automation has not posted yet. Automations need a paid plan. Automation workflows
2
Browse the News Feed, a catalogue of curated sources, and publish from it. When the source requires credit, Autogram adds a line with the publisher and the link. Every plan can browse. Drafting and publishing need a paid plan or the seven-day trial. Curated news feed
3
Connect several channels and give each its own schedule, instructions and posting mode, so one catalog can feed a main channel and topic channels with different wording. Several channels, one account
4
Send one automation to several channels. It gets the content once and delivers it channel by channel, and a failure in one channel does not stop the others. Several channels, one account
5
Keep sold and bought ads in the ad manager: price, publish time, contacts and the views you enter. It shows revenue, cost, net profit and CPM. Telegram does not report ad views to Autogram, so CPM follows from the numbers you type. Ad manager
6
Read subscriber growth for each channel in analytics. Autogram reads the subscriber count once a day, and the history starts on the day you connect the channel. Analytics & insights

Set it up

1Connect your channels and add the Autogram bot as an administrator that can post messages.
2Add the RSS or Atom feeds that drive your catalog, with one automation for each feed and channel.
3Route each feed to the right channel and set a schedule that matches how fast the feed updates.
4Choose manual posting mode for channels where an editor must approve each post.
5Record sold and bought ads in the ad manager, and type in their views after each ad runs.
6Review the analytics and the ad totals each week and adjust the plan for each channel.

Details worth knowing

Your feeds or the curated feed

An RSS automation reads a feed that you name. The News Feed uses sources that Autogram chooses, and you cannot add a URL to it. Each News Feed source is fetched on its own interval, 30 minutes by default, and a story stays for 7 days. Only a short summary of each story is stored.

Revenue, cost and CPM

CPM is the price divided by the views, times 1,000. An ad without entered views has no CPM. Prices can be in US dollars, Ukrainian hryvnias or euros, and totals convert into one display currency with a daily exchange rate that the page shows. Profit is revenue minus cost.

What each plan includes

Paid plans and the seven-day trial can create and edit ads, external channels, contacts and offers. Free keeps existing records readable and shows sample statistics with a label. Sold ads that are already scheduled still publish when a trial ends. Pro and Business add per-post revenue and CPM in analytics.

Frequently asked questions

No. You type the views and other results of each ad yourself, and CPM follows from them. Autogram reads the subscriber count of each connected channel once a day.

When you publish from the News Feed and the source requires credit, Autogram adds a line with the publisher and the link. If the text and the credit are too long for Telegram, the post is not published until you shorten the text.

As many as your plan allows: one channel on the free plan, and unlimited channels on the Business plan. Your plan settings show how much of the allowance you use.

Yes, for each channel: set manual posting mode so every result is saved as a draft. Team roles and approvals for several people are in development for Business and are not available yet.